Wix, WordPress, JAMStack - Oh My!

June 14, 2020 · 6 min read · Programming
Close up of different light bulbs
So many options, so little time. - Photo by Patrick Tomasso on Unsplash

There are many options to choose from when building your website:

  • WordPress is the go-to option for many people who are not coders
  • different WYSIWYG ("What you see is what you get") tools like Wix
  • JAMStack solutions like Gatsby or Next.js

Why I didn't choose a CMS like WordPress

Due to its big ecosystem of plugins and popularity, you can bootstrap a website in no time with WordPress and release your MVP.

Nevertheless, having experienced various WordPress sites either through building them for clients, browsing the web myself or helping out my girlfriend with hiccups of her company's website, I can clearly say that WordPress sites feel slow, sluggish and laggy to me and don't provide the performance that I would expect from a simple website.

As a coder, I am interested in the code quality and want to have control over as many aspects of the website as possible.

When you start with a theme or template, there is way too much magic happening under the hood, and only some customization options are surfaced for the user to benefit from.

If you lack the coding skills or time for working on your website, I can understand why it’s a good choice to take the shortcut and fire up a WordPress site, install a handful of plugins, and focus solely on content creation.

In a single day, you can probably finish the MVP of your website depending on the complexity, while with a classic HTML/CSS/JavaScript framework you would be still working on the first page or even stuck with configurations.

This is of course very subjective, but here are my pro & cons regarding WordPress:


  • no coding skills necessary
  • open-source and free
  • huge community
  • extend functionality with endless plugins
  • ready fast with UI themes
  • strong focus on blogging and SEO


  • fresh installation lacks in security
  • updating plugins can break site easily
  • attractive for potential hackers due to popularity
  • bad page performance out of the box
  • further customization not provided through plugins and themes is difficult
  • spaghetti code
  • no version history e.g. Git

Why I didn't choose a WYSIWYG editor like Wix

The big upside of WYSIWYG tools is the possibility to drag and drop content and building the website in a way that a user can relate to since changes are immediately visualized and impactful.

It resembles a Microsoft Word editor with a lot of shortcut buttons e.g. bolding the text or attaching an image.

Compared to WordPress, my subjective pros & cons for a WYSIWYG editor look like this:


  • fast workflow with drag and drop
  • strong focus on the visual aspect of a page
  • no coding skills necessary
  • ready fast with UI themes


  • spaghetti code
  • bad page performance out of the box
  • weak SEO optimization
  • further customization without provided plugins or themes is difficult
  • the site can look like a clone of another one fast

Hello JAMStack!

Building my website with a JAMStack solution came naturally.

When you receive various programming newsletters, there are always clickbait articles like "Why you have to try XYZ" or "Check out the fastest framework called XYZ".

There is the ever-present need for staying relevant and up to date on the job market and also having some fear of missing out when not using the latest and greatest bleeding-edge technology.

So it happened that I worked on a project with Gatsby to satisfy my developer curiosity for trying out new technologies and got in touch with JAMStack.

It can best be described as a nostalgic reliving of the good old static website days.

A classic JAMStack project looks like this:

  • provide website content through Markdown files or write static HTML, no database is needed
  • since the content is generally static, minimal or no backend setup needed
  • the production bundle goes through steps like tree shaking, minification and is stripped of development tooling to become a small and performant end product
  • you deploy your site with a hosting provider e.g. Netlify
  • serve assets through a CDN
  • the website loads fast for the user due to server-side rendering optimizations and cached content

You can find a detailed explanation of JAMStack on jamstack.wtf. Choosing JAMStack or not depends a lot on the scope of your website. Most of the content needs to be requested on runtime e.g a corporate website with a lot of dynamic forms and user input? Don't use it. Is the content mostly images and text which rarely gets updated e.g. a blog post or a one-page product website? Yes, do it!


  • great performance out of the box
  • excellent developer experience
  • very cheap due delivering cached static files
  • fast deployment
  • just a static HTML page
  • free and open-source frameworks
  • extend functionality with plugins
  • all your changes are version-controlled


  • coding skills required
  • dependent on 3rd party services
  • cannot request dynamic data on runtime
  • the time required for learning the stack
  • no GUI

Wrapping it up

Using a JAMStack setup for your next project can be a great choice, depending on the scope of the project, possible company requirements, and many more factors. You will benefit immensely from a blazing fast page performance and an enjoyable developer experience.

In case you are not a programmer or need to get a project bootstrapped really quickly, it is advisable to stick with either WordPress or Wix where you can manage your project through a graphical user interface.

If you are interested in building a JAMStack website, you can read in my article "Why I Chose SapperJS For My Website, and What I've Learned About the Framework So Far" about how I was able to work and choose the perfect solution for me.

Thank you for reading! I hope you found the information useful in this article. If you have any questions, feel free to leave a response below.

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